eBay is a great place to test a new product. For a growing number of entrepreneurs, though, eBay is their sole storefront. The beauty of eBay is that it lets you get into e-commerce without having to go through the trouble and expense of setting up an e-commerce site of your own. These eight eBay easy steps will help you get started selling on eBay successfully and get on your way to becoming an eBay PowerSeller.
Step 1: A picture IS worth 1000 words. It’s old-fashioned, but people still like to see things before they buy them. For successful eBay selling, make sure any products you list on eBay are accompanied by professional quality photographs.
Step 2: Do your eBay research. When selling on eBay, before you list a particular product, spend some time researching other similar products on eBay and following the bidding process.
This will help you gauge the interest for your product and help you determine how much your product might be worth.
Step 3: Learn all about shipping. Shipping is under the control of the eBay seller, but some methods of shipping are better than others when you're selling on eBay. You want to find the best method of shipping for your product in terms of expense and reliability and then specify that shipping method in your eBay listing. (And don’t forget to include the shipping cost in your shipping information for potential buyers.)
Step 4: Pay as much attention to the writing of your eBay listing as to your picture. For selling on eBay, you need a powerful eBay listing. And the trick to writing a strong eBay listing is to combine search engine friendly phrasing with concrete details about the product in a way that will entice people to bid on your product. Take the time to craft your eBay listing just as you would any ad.
Step 5: Accept multiple kinds of payment. The more payment options you, as an Ebay seller, offer prospective bidders, the more bidders your product will attract and the more successful your selling on eBay will be. Offer PayPal as a payment method. eBay recommends offering PayPal as a fast, easy, and secure way to accept credit card or checking account payments on eBay . To keep eBay a safe place for both buyers and sellers, new sellers are required to offer either PayPal or a merchant account credit card as an accepted payment method. You can sign up for PayPal before you list your first item for sale, or when you list your first item.
Step 6: Maintaining Buyer Satisfaction. Establishing and maintaining buyer satisfaction will help you build a solid reputation as a trustworthy seller on eBay. Ultimately, a good reputation will help drive your sales activity. Sellers are expected to consistently perform in a manner that results in a high level of buyer satisfaction. When a seller lists an item on eBay, and a buyer bids for and wins that item, the seller and buyer have entered into a contract that both members are expected to honor. If the seller doesn't live up to this agreement, it leads to a bad buyer experience that may result in negative or neutral feedback for the seller.
Step 7: Focus on getting positive feedback first. Feedback really matters when you're selling on eBay. If you have a consistent record of positive feedback, prospective buyers will both bid more often and be willing to pay higher prices. So you may want to hold back on placing higher priced products until you have a successful track record as an eBay seller established.
Step 8: Good practices that help sellers promote buyer satisfaction include:
- Accurately describing the condition, size and quality of the item
- Honoring original terms by accepting payment for an item at the end of a successful sale
- Promptly shipping the item with appropriate packaging once payment has been received
- Responding promptly and courteously to questions from the buyer
- Communicating with the buyer about when the item will ship
- Issuing refunds in a timely manner when accepting returns or when there are problems with delivery
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